Our Marketing Director plugs seamlessly into your team, delivering the marketing plan, guiding and directing your existing marketing people/person.

This service is for organisations who want to augment their existing marketing person/team with the strategic brand building and marketing management skills of our Marketing Director.

We create and manage the plan each month in line with your Marketing Strategy & Brand Guidelines, using an online Project Management app, with workflow boosted by AI. Everything is managed and directed by our Marketing / Brand Director to build your brand. Marketing activities might include:

• Contributing to Organisation Strategy & Culture

• Regular development meetings with the Leadership Team

• Control and Develop Brand Guidelines / Brand Guardianship

• Customer Experience Mapping & Design - to build your brand at all touchpoints

• Marketing Budget Control

• Event Design & Management

• Writing, Editing, Proofreading & Fact-checking Content

• Brand Design & Development

• Image sourcing, adding company branding such as logo, text in brand font and colours

• Publishing Organic Social Media Posts & Blogs on Social Media Channel(s)

• Email Newsletter writing & publishing

• Branded Document Design for your Sales / Business Development Team

• Website Content Updates

• Media Adverts Design

• Manage Brand Sponsorship &/or Charity Partner Relationship(s)

• Manage external Lead Generation, SEO or Technical Web Development specialists

You select from this list according to what your brand needs.

With this service we provide the Marketing & Brand Director plus the whole marketing team.

This service is for organisations who want to build their brand to its maximum potential value in the market.

We create and manage the plan each month in line with your Marketing Strategy & Brand Guidelines, using an online Project Management app, with workflow boosted by AI. Everything is managed and directed by our Marketing / Brand Director to build your brand. Marketing activities might include:

• Contribute to Organisation Strategy & Culture

• Regular development meetings with the Leadership Team

• Control and Develop Brand Guidelines / Brand Guardianship

• Customer Experience Mapping & Design - to build your brand at more touchpoints

• Marketing Budget Control

• Event Design & Management

• Writing, Editing, Proofreading & Fact-checking Content

• Brand Design & Development

• Image sourcing, adding company branding such as logo, text in brand font and colours

• Publishing Organic Social Media Posts & Blogs on Social Media Channel(s)

• Email Newsletter writing & publishing

• Branded Document Design for your Sales / Business Development Team

• Website Content Updates

• Media Adverts Design

• Manage Brand Sponsorship &/or Charity Partner Relationship(s)

• Manage external Lead Generation, SEO or Web Development specialists

You select from this list according to what your brand needs.

Most organisations use this service as a baseline to build their Brand, and get the right messages out, at the right time, each month. The service covers:

• Create Content Plan in Trello each month in line with Brand Guidelines

• Content Process: Plan, Research, Create, Write, Edit, Proofread

• Library Image Sourcing, add company brand logo and title in brand font & colours

• Publishing on Organic Social Media Channel(s) e.g. LinkedIn

• Publishing on Brand Website

Example Monthly Content Service: 4 x Posts, 1 x Newsletter, 1 x Central Email Sign-off, 2 x Website content updates

This is often how we onboard new brands. This project is usually repeated every 12 to 18 months, depending on market conditions and brand requirements. Our process:

• Deep dive into Strategy, Past activities, Review what worked/didn't

• Analyse market via online research

• Leadership Team Engagement via 121s and/or a Workshop

• Target Audience Definition/Refinement

• Define/Develop the Brand - including Brand Vision, Values, Mission, Look & Feel, Tone-of-voice, Fonts, Colours, Logo, Photography &/or Illustration style

• Contribute to Organisation Strategy & Culture

Deliverables: Marketing Strategy, Brand Guidelines

This project is often run as an annual deep dive with a brand’s key clients or other stakeholders. It yields valuable insights to develop the Marketing Strategy, Sales / Business Development Strategy and Organisation Strategy. Our process:

• Project purpose and scope definition in line with Marketing Strategy

• Design discussion guide for Qualitative Research

• Liaising with a company admin person for them to set up the meetings

• Manage and run Qualitative Insight Research meetings (Typically on Zoom)

• Interim Qualitative debrief

• Design Quantitative Questionnaire (Google Forms, or Survey Monkey, etc)

• Integrate findings from Qualitative & Quantitative Research

• Insight Debrief with Suggested Actions

• Integration with the rest of the Marketing Strategy & Plan

We create content that tells stories. As audiences see more content, organisations need to produce exceptional content to help them stand out. Our process:

• Pre-Production Briefing in line with Brand Guidelines

• Production Shoot

• Pro-Grade Equipment Included: Camera, Lenses (Wide-Angle, Portrait, Telephoto), Lights, Portable Studio, Stabilising Gimbal

• Post-Production Editing

A Company Brand website is typically updated every few years. Our service covers:

• Source Domains (if required)

• Plan Website Pages & Sections Map

• Design Web Look & Feel in line with Brand Guidelines

• Design User Interface & User Experience (UI & UX)

• Production including Content Sourcing & Writing

• Optimising for Mobile & Desktop

• Alpha-Testing

• Beta-Testing

• Go Live

• Post go-live snag fixing

If required, we can manage back-end technical developments that require external specialists, or Systems Integration with Sales Systems or Production/Operations Systems. We design new websites in SquareSpace.