About.

Our vision:

The world needs companies to act in balance with nature because everything is interconnected. When marketing works for people, and doesn't harm the planet, it naturally leads to good profits. We're happy with the marketing we do, changing the world by doing good work.

Our values:

Our values - Advocate, Balance, Create, Decency - guide our decisions. We ask ourselves these questions:

Advocate

Will this help our brands tell their story?

Balance
Will this make things better for people, planet and profit?

Create
Is this entrepreneurial?

Decency
Are we building harmonious and fair working relationships?

Our mission:

Helping entrepreneurial leaders build strong company brands with marketing that works for people, planet, profit

We support the UN’s Sustainable Development Goals (SDGs), especially Goals 5, 8, 9, and 12.

We support the UN’s Sustainable Development Goals (SDGs), especially Goals 5, 8, 9, and 12.

GoodWork.Company supports the Sustainable Development Goals.

  • We switched to a work-from-home model so we do much less travel now - our travel for work has reduced by around 60-80%

  • We have ceased to print any documents - saving paper and ink, and reducing waste

  • We aim to work with brands that support the idea of delivering a triple bottom line - delivering a positive return for people, planet, profit

  • We work as the marketing team for a number of forward-thinking client brands

  • We believe in gender equality. For example, we are working towards gender equal equity ownership of our company, GoodWorkCompany Ltd

  • One of our brands, CBHC, like us, believes in the power of green finance

  • We set up a strategic charitable partnership for one of our brands with the charity Partners Relief & Development

  • One of our brands, ICEX GROUP, is an IT repurposing company and is reducing E-waste to landfill - our work is helping them grow and, the more they grow, the less E-waste goes to landfill

  • For one of our brands, we organised a visit to the House of Lords to explore ideas to help farmers in Malawi

  • We set up a strategic charitable partnership for one of our brands with the charity Mind, which promotes mental well-being

  • We are members of the Salt Network which exists to help business be a force for good

  • We are members of Purpose Disruptors which aims to catalyse the advertising industry’s climate transition to align with the IPCC’s 1.5 degree global warming target

For more info, visit the UN website